Reliance Retail Launches 'Spinner', a Sports Drink for Just Rs 10
Reliance Consumer Products Limited (RCPL), a subsidiary of Reliance Retail Ventures Limited, has announced the launch of its new sports drink, 'Spinner'. This affordable and refreshing beverage is co-created with the iconic cricketer, Muttiah Muralitharan.
Spinner: Affordable Hydration for All
Spinner is designed to revolutionize hydration by offering a quality sports drink at an accessible price point of just Rs 10. RCPL aims to lead the creation of a sports beverage category worth up to $1 billion in the next 3 years with this uniquely positioned product.
Target Audience
RCPL said Spinner is designed "for every Indian, including fitness enthusiasts, and anyone in need of a quick, effective hydration solution." It is perfect for those working out at the gym or playing sports, helping to replenish lost fluids and electrolytes.
Partnerships and Brand Visibility
Spinner is backed by partnerships with top IPL teams, including:
- Lucknow Super Giants
- SunRisers Hyderabad
- Punjab Kings
- Gujarat Titans
- Mumbai Indians
These collaborations will drive awareness and increase brand visibility nationwide.
Muttiah Muralitharan's Endorsement
Muttiah Muralitharan expressed his excitement about the venture, stating, “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is... Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”
Reliance's Vision
Ketan Mody, COO, Reliance Consumer Products Limited, emphasized the company's commitment to providing quality products at affordable prices. "With Spinner, we’ve created an affordable and effective hydration solution that can be enjoyed by everyone...As a total beverage and FMCG company, we are excited to bring this innovative product to the market."
Available Flavors
Spinner is available in three refreshing flavors:
- Lemon
- Orange
- Nitro Blue
Spinner helps replenish what your body loses through sweat, ensuring you stay hydrated and perform at your best.
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