
Reliance Industries Spins Off FMCG Business Into New Entity Ahead of Mega IPO Plans
Mukesh Ambani's Reliance Industries Limited is undertaking a major corporate restructuring by consolidating all its fast-moving consumer goods brands into a new dedicated entity. The strategic move aims to create New Reliance Consumer Products Limited as a direct subsidiary, positioning the Rs 11,500 crore FMCG business for specialized growth and potentially attracting different investor categories.
Strategic Restructuring for Enhanced Focus
The restructuring exercise involves transferring FMCG brands currently housed within Reliance Retail Ventures Limited, Reliance Retail Limited, and Reliance Consumer Products Limited into the new consolidated entity. This move reflects the company's recognition that the consumer brands business requires specialized attention and expertise distinct from traditional retail operations.
According to the National Company Law Tribunal order dated June 25, the consumer brands business encompasses the entire product lifecycle including research, development, manufacturing, distribution, and marketing. This comprehensive approach necessitates different skill sets and focused attention compared to conventional retail business models.
Impressive Portfolio of Over 15 Brands
The new entity will house an impressive portfolio of over 15 homegrown and acquired brands spanning various consumer categories. Key brands include:
- Campa: Soft drinks brand that has achieved double-digit market share in several regions
- Independence: Packaged grocery products
- Ravalgaon: Confectionery items
- SIL: Jam and sauce brand
- Sosyo: Regional beverage brand
- Velvette: Shampoo brand
These brands collectively generated Rs 11,500 crore in revenue during FY25, demonstrating the substantial scale of Reliance's FMCG operations.
Competitive Pricing Strategy Shows Results
Reliance Consumer Products Limited has positioned itself competitively in the market by offering products at prices that are 20-40% lower than established rivals including Coca-Cola, Mondelez, and Hindustan Unilever. Additionally, the company provides higher trade margins to retailers, creating a win-win proposition for both consumers and distribution partners.
This aggressive pricing strategy has yielded impressive results, with the company's products now available in over one million retail outlets through a robust distribution network of more than 3,200 distributors across the country.
Mass Market Focus Drives Growth
The FMCG business strategy centers on targeting 600 million consumers at the mass market segment, working closely with neighborhood stores by providing them with healthy profit margins. This approach has proven successful, with more than 60% of the Rs 11,500 crore sales in FY25 coming from general trade or kirana stores.
T Krishnakumar, director of RCPL and the group's FMCG chief, has outlined ambitious plans to scale up the FMCG business nationally by March 2027, indicating the company's commitment to rapid expansion in this sector.
Four-Step Restructuring Process
The corporate restructuring will follow a comprehensive four-step process:
- Step 1: Transfer FMCG brands from Reliance Retail Limited to parent company Reliance Retail Ventures Limited on a slump-sale basis
- Step 2: Amalgamate Reliance Consumer Products Limited with Reliance Retail Ventures Limited
- Step 3: Demerge the consolidated consumer brands business from RRVL and vest it in Tira Beauty Limited
- Step 4: Rename Tira Beauty Limited to New Reliance Consumer Products Limited on a going concern basis
IPO Implications and Market Positioning
This restructuring appears strategically timed ahead of Mukesh Ambani's previously indicated IPO plans for the retail and telecom businesses. By spinning off the FMCG business, Reliance can avoid potential valuation complications and present a more focused retail offering to public market investors.
With Reliance Retail Ventures Limited currently valued at over $100 billion, any potential public offering would rank among the largest in recent times. The separation of the FMCG business allows for clearer business segmentation and potentially attracts specialized consumer goods investors.
Capital Requirements and Investment Appeal
The FMCG business requires substantial ongoing capital investments for brand building, manufacturing capabilities, and distribution network expansion. By creating a dedicated entity, Reliance can attract different categories of investors who specifically focus on consumer goods opportunities rather than broader retail investments.
This strategic separation also provides the FMCG business with greater operational flexibility and the ability to pursue specialized growth strategies without being constrained by broader retail business considerations.
NCLT Approval Process
The Mumbai bench of the National Company Law Tribunal has directed Reliance Retail Ventures Limited to convene meetings of its 14 equity shareholders and creditors to approve the proposed composite scheme of arrangement. The restructuring has received support from subsidiary companies, which have submitted affidavits expressing consent.
Upon completion of the restructuring, New Reliance Consumer Products Limited will become a direct subsidiary of Reliance Industries Limited, similar to the corporate structure of Jio Platforms Limited.
Future Growth Trajectory
The creation of New Reliance Consumer Products Limited represents a significant milestone in Reliance's diversification strategy. With established brands, competitive pricing, extensive distribution networks, and ambitious expansion plans, the new entity is well-positioned to capture a larger share of India's growing FMCG market.
The focus on mass market consumers and the proven ability to achieve double-digit market share in key categories suggest strong growth potential for the separated FMCG business, making it an attractive proposition for both strategic and financial investors.
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