Collapsible Language Selector

Translate Page

Thursday, July 31, 2025

Major UPI Changes Effective August 1: New Rules for Balance Checks, Autopay, and Transaction Limits

stock market news

Major UPI Changes Effective August 1: New Rules for Balance Checks, Autopay, and Transaction Limits

The National Payments Corporation of India (NPCI) is implementing significant regulatory changes to UPI (Unified Payments Interface) operations starting August 1, 2025. These new guidelines will affect popular payment apps including Google Pay, PhonePe, and PayTM, introducing specific restrictions and operational modifications designed to optimize system performance during peak usage periods.

The comprehensive rule changes target key functionalities that millions of Indian users rely on daily, including balance inquiries, automatic payments, and transaction status checks. Understanding these modifications becomes crucial for regular UPI users to avoid disruptions in their digital payment routines.

Daily Balance Check Limitations

One of the most significant changes involves restricting balance inquiry frequency. Users will now be limited to checking their account balance only 50 times per day for each UPI application. This cap applies individually to each payment app, meaning users can check balances 50 times on Google Pay and another 50 times on PhonePe separately.

The restriction aims to reduce server load during peak hours when millions of users simultaneously access UPI services. Banks are additionally required to display account balance information with every financial transaction, providing users with updated balance details without requiring separate balance checks.

Revised Autopay Processing Windows

Automatic payment processing faces substantial timing restrictions under the new regulations. Recurring payments including EMIs, SIP investments, and OTT subscriptions will only be processed during specific time slots: before 10:00 AM, between 1:00-5:00 PM, and after 9:30 PM.

This scheduling change means that automatic payments due during restricted hours may be processed earlier or later than originally scheduled. The modification specifically avoids peak usage periods from 10:00 AM to 3:00 PM and 5:00 PM to 9:30 PM, when UPI systems experience maximum traffic.

Enhanced Autopay Reliability

The new system incorporates retry mechanisms for automatic payment processing. If an autopay transaction fails during the first attempt, the system will make additional attempts within the designated time windows, potentially improving success rates for recurring payments.

However, users should be prepared for timing variations in their automatic deductions, particularly for payments that were previously processed during the now-restricted peak hours.

Account Information Retrieval Restrictions

Users will be limited to retrieving mobile number-linked account information only 25 times per day. This functionality allows customers to view all bank accounts associated with their mobile number through UPI applications.

The restriction applies after users select their issuer bank within the UPI app interface. This change primarily affects users who frequently switch between multiple linked accounts or regularly verify their account configurations.

Improved Transaction Status Updates

Addressing a common user frustration, the new rules mandate faster transaction status clarity. UPI applications must display actual payment status within seconds rather than showing prolonged "pending" or "processing" messages.

For status verification, users will have only 3 attempts to check transaction status with a mandatory 90-second interval between each check. This structured approach aims to reduce system queries while providing users with definitive transaction outcomes more quickly.

Enhanced Transaction Transparency

The new regulations eliminate the ambiguity often experienced during peak hours when money appears debited from sender accounts but recipients don't receive funds immediately. Faster status updates should significantly reduce such confusion and improve user confidence in UPI transactions.

Mandatory Recipient Name Display

Every UPI transaction will now display the registered name of the recipient before payment completion. This security enhancement helps users verify they're sending money to the correct person or merchant, reducing the risk of erroneous transactions.

The feature provides an additional verification layer, particularly valuable for users making payments to new recipients or in high-value transactions where accuracy is crucial.

Strategic Rationale Behind Changes

These regulatory modifications primarily target system optimization during peak usage periods. India's UPI ecosystem processes billions of transactions monthly, with certain hours experiencing exceptionally high traffic that can affect system performance.

By redistributing certain activities away from peak hours and limiting resource-intensive operations, NPCI aims to maintain system stability while accommodating continued growth in digital payment adoption.

Impact on User Experience

While these changes may initially require user adjustment, they're designed to improve overall system reliability and transaction success rates. Users accustomed to unlimited balance checks or immediate autopay processing may need to modify their usage patterns.

The timing restrictions for automatic payments particularly affect users with multiple recurring commitments scheduled during peak hours. Planning for potential timing variations becomes important for budgeting and cash flow management.

Preparation for Implementation

UPI users should prepare for these changes by understanding the new limitations and adjusting their payment habits accordingly. Those who frequently check balances might consider monitoring transaction confirmations instead of separate balance inquiries.

Users with critical autopay commitments should verify their automatic payment schedules and ensure adequate account balances throughout extended processing windows. The enhanced recipient name display feature should be utilized to double-check payment accuracy.

These modifications represent NPCI's continued efforts to balance system efficiency with user convenience as India's digital payment ecosystem continues expanding rapidly. While initially requiring adaptation, these changes should ultimately contribute to a more stable and reliable UPI experience for all users.

Disclaimer: The views and investment tips expressed in this article are for informational purposes only and do not represent financial advice. The views expressed are those of the sources cited and not necessarily those of this website or its management. Investing in equities or other financial instruments carries the risk of financial loss. Readers must exercise due caution and conduct their own research before making any investment decisions. We are not liable for any losses incurred as a result of decisions made based on this article. Please consult a qualified financial advisor before making any investment.

HUL Q1 FY26 Results: Net Profit Grows 6% to Rs 2,768 Crore Despite Margin Pressure

stock market news

HUL Q1 FY26 Results: Net Profit Grows 6% to Rs 2,768 Crore Despite Margin Pressure

Consumer goods giant Hindustan Unilever Limited (HUL) delivered solid first-quarter performance for FY2026, reporting consolidated net profit growth of 6% year-on-year to Rs 2,768 crore for the quarter ended June 2025. The earnings improvement was primarily driven by reduced tax expenses and consistent volume-led sales growth across key product categories.

The results reflect HUL's resilient business model and successful execution of its growth strategy despite challenging market conditions and input cost inflation pressures affecting the broader FMCG sector.

Revenue Growth and Volume Performance

Total revenue increased by 5% to Rs 16,323 crore, supported by healthy underlying metrics across the business. The company achieved underlying volume growth (UVG) of 4% and underlying sales growth (USG) of 5%, demonstrating balanced expansion driven by both volume increases and strategic pricing initiatives.

This revenue performance indicates HUL's ability to maintain market share while managing price-sensitive consumer behavior in an inflationary environment. The consistent volume growth across categories reflects strong brand equity and consumer loyalty.

Margin Compression and Investment Strategy

While revenue growth remained robust, profitability metrics faced some pressure due to strategic investments. EBITDA for the quarter stood at Rs 3,718 crore, marginally declining from Rs 3,744 crore in the corresponding period last year.

The EBITDA margin contracted by 130 basis points to 22.8%, aligning with company guidance as HUL continued to increase business investments for long-term growth. This margin compression reflects the company's deliberate strategy to prioritize market expansion and innovation over short-term profitability optimization.

Tax Benefits Support Bottom Line

A significant factor contributing to net profit growth was favorable tax treatment. A one-off re-estimation of tax provisions relating to prior years resulted in lower tax expenses, boosting reported profit after tax by 12%. Without this benefit, profit after tax before exceptional items actually declined 5% to Rs 2,526 crore year-on-year.

Segment-Wise Performance Analysis

HUL's diversified portfolio demonstrated balanced growth across major business segments, with each category contributing to the overall positive performance.

Home Care Segment Resilience

The Home Care division achieved 4% underlying sales growth driven by high-single digit volume expansion, despite facing pricing pressures in competitive markets. Fabric Wash products delivered mid-single digit volume growth, led by the flagship Surf Excel brand's strong market performance.

Household Care posted impressive double-digit volume growth, supported by continued momentum in liquid detergent products, reflecting changing consumer preferences toward premium cleaning solutions.

Beauty & Wellbeing Expansion

The Beauty & Wellbeing segment recorded 7% underlying sales growth with low-single digit volume growth. Hair Care products delivered mid-single digit growth, while Skin Care and Color Cosmetics segments grew in low single digits, indicating steady market penetration despite competitive intensity.

Personal Care achieved 6% growth through calibrated pricing strategies implemented to offset input cost inflation, demonstrating pricing power in essential personal hygiene products.

Foods Category Performance

The Foods segment delivered 5% underlying sales growth alongside mid-single digit volume increases. Tea and coffee products experienced double-digit growth, while Ice Cream achieved high-single digit volume growth despite weather-related challenges during the quarter.

Packaged Foods and Lifestyle Nutrition categories continued strengthening their market positions, reflecting HUL's successful diversification into higher-growth food segments.

Strategic Acquisitions and Integration

During the quarter, HUL completed the integration of Uprising Science Pvt Ltd (USPL), the company behind the popular Minimalist skincare brand. This acquisition, valued at Rs 2,706 crore and completed in April 2025, had its financials included in Q1 results.

The integration represents HUL's strategic focus on expanding its presence in the premium beauty and personal care segment, particularly targeting younger, digitally-native consumers who prefer specialized skincare solutions.

Market Response and Share Performance

Equity markets responded positively to the quarterly results announcement. HUL shares jumped 3.6% to Rs 2,525.2 on the NSE following the earnings release, reflecting investor confidence in the company's strategic direction and execution capabilities.

This positive market reaction indicates that investors view the volume-driven growth and strategic investments favorably, despite the temporary margin compression.

Management Outlook and Future Strategy

CEO and Managing Director Rohit Jawa expressed optimism about market conditions and company positioning. He noted that "FMCG demand has continued to remain stable, with a gradual uptick in recency" and emphasized the company's strategic approach to portfolio transformation.

Jawa highlighted that favorable macroeconomic indicators supported the decision to increase business investments, resulting in competitive, broad-based growth. The management reiterated confidence in the company's ASPIRE strategy, focusing on innovation, digital acceleration, and strengthening presence in future-ready channels.

Innovation and Product Development

HUL launched several new products during the quarter, continuing its emphasis on innovation-driven growth. These launches span across categories and reflect the company's commitment to meeting evolving consumer preferences and market trends.

The company's consistent investment in research and development positions it well for sustained growth as consumer preferences continue evolving toward premium, sustainable, and health-focused products.

Looking ahead, management expects the recovery trend to continue, supported by improving economic conditions and the successful execution of growth strategies across all business segments.

Disclaimer: The views and investment tips expressed in this article are for informational purposes only and do not represent financial advice. The views expressed are those of the sources cited and not necessarily those of this website or its management. Investing in equities or other financial instruments carries the risk of financial loss. Readers must exercise due caution and conduct their own research before making any investment decisions. We are not liable for any losses incurred as a result of decisions made based on this article. Please consult a qualified financial advisor before making any investment.