JCB India Aims for Double-Digit Growth with New Stage 5 Machines
Double-Digit Growth Target
JCB India is targeting sustained double-digit growth, driven by the launch of its new Stage 5 emission-compliant construction equipment. CEO and Managing Director of JCB India, Deepak Shetty, highlighted that these new machines are designed to significantly reduce fuel costs for customers over a five-year period.
Enhanced Fuel Efficiency and Cost Savings
Shetty explained that the new equipment range offers an improved fuel efficiency of 10 to 15 per cent. These machines are more productive and have lower maintenance costs, thus reducing the total cost of ownership for customers. He stated that while older models will be phased out, JCB will continue supporting existing equipment throughout its lifespan. The new machines feature Roll-over Protective Structure (ROPS) technology for improved operator safety.
Projected Fuel Savings
Fuel savings are expected to vary across different types of equipment, with one loader machine model projected to save ₹18.5 lakh in fuel costs over five years. This figure accounts for around 30 per cent of the machine's cost. Shetty also addressed potential price hikes due to new emission standards, stating that while industry costs typically rise by 8 per cent or more, JCB aims to keep the increase below 8 per cent, targeting around 3.5-4 per cent.
Innovations and Hydrogen Technology
JCB has also unveiled its first hydrogen-powered heavy machine, in line with India's National Hydrogen Mission. Shetty stated that this aligns with the Prime Minister’s vision for sustainable infrastructure development. The company is exploring diverse energy sources and is not limited to just fossil fuels like diesel.
Government Support and Manufacturing
The company’s growth is closely linked to government initiatives focusing on infrastructure development. JCB manufactures most of its equipment in India, catering to both domestic and international markets.
Training and Pre-Owned Equipment
At Bharat Mobility, JCB introduced a VR-based simulator named Daksh, priced at ₹5 lakh, which will be used to train operators efficiently and cost-effectively across India. JCB has also partnered with Shriram Automall India Limited (SAMIL) to manage the sale of pre-owned certified JCB machines through a phygital marketplace for vehicles and equipment. These advancements and partnerships underscore JCB’s commitment to innovation and growth in the Indian construction sector, aligning with national goals and focusing on operational efficiency to maintain its competitive advantage.
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