Abhishek Lodha Takes Legal Action Against Brother Over Use of 'Lodha' Brand Name
Legal Dispute Over Brand Name
Macrotech Developers Ltd, led by Abhishek Lodha, has initiated legal proceedings against House of Abhinandan Lodha, centering on the use of the Lodha brand name in property marketing. Abhishek Lodha argues that the Lodha brand has been developed over 40 years, with ₹1,700 crore invested in branding in the last decade alone.
Significance of the Lodha Brand
The Lodha Group’s reputation is substantial, with domestic property sales reaching ₹91,000 crore over ten years. The brand is recognized both in India and internationally for its quality and scale. Macrotech's lawsuit, filed in the Bombay High Court, underscores the significant efforts and resources put into building this brand.
Family Settlement and Brand Rights
The Lodha brothers, who are the sons of BJP leader Mangal Prabhat Lodha, had a family settlement in 2015. Abhinandan Lodha established House of Abhinandan Lodha after leaving Macrotech Developers. A spokesperson for Macrotech stressed the importance of protecting their intellectual property rights to avoid confusion with other developers.
Counter Arguments
A spokesperson for House of Abhinandan Lodha claimed that Macrotech is struggling to accept their success and stated that there was an agreement that the Lodha name would not be used independently in real estate. As part of the settlement, Abhinandan received Lodha Ventures and Lodha FinServ.
Financial Support and Court Proceedings
The spokesperson for Abhinandan’s company also noted his past financial support for Macrotech, including lending ₹900 crore through an NBFC, providing corporate and personal guarantees, and mortgaging his flat to raise funds for the family. They declined to comment on any private agreements related to a deadline for using the Lodha name. The case is scheduled for a hearing before Justice Manish Pitale on Tuesday.
The outcome of this legal battle will have significant implications for the branding strategies of both companies and may set a precedent for similar cases in the future.
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