Swiggy Launches Innovative 'Fasting Mode' Feature To Pause Food Notifications During Religious Observances
In a thoughtful move catering to its diverse user base, food delivery giant Swiggy has introduced a new feature called 'Fasting Mode' that allows users to temporarily pause food-related notifications during periods of religious fasting. The feature, which rolled out on Monday, March 10, 2025, initially supports Ramazan observances but will expand to accommodate other fasting traditions throughout the year.
How Swiggy's Fasting Mode Works
The newly launched feature provides users with a simple mechanism to manage their app experience during fasting periods without completely disabling the application. According to Swiggy's announcement, the feature ensures that potentially tempting food notifications are suspended during fasting hours while keeping the app fully functional for when users are ready to order.
The implementation demonstrates careful consideration of user needs during religious observances:
- Users can easily toggle the Fasting Mode on or off directly from the Swiggy app at any time
- Once activated during Ramazan, food notifications are automatically paused between Suhoor (pre-dawn meal) and 4 PM
- Notifications resume automatically after fasting hours without requiring manual reactivation
- The feature will be available year-round to support various religious and cultural fasting traditions
Expanding Support for Cultural Diversity
While the initial rollout focuses on supporting Ramazan observers, Swiggy has confirmed that the Fasting Mode feature will also be available for other fasting periods such as Navaratri. This expansion demonstrates the company's commitment to accommodating diverse cultural and religious practices across its user base.
The feature represents a growing trend among technology platforms to provide more culturally sensitive and personalized user experiences. By acknowledging the importance of religious observances in users' daily lives, Swiggy enhances its ability to serve India's diverse population more effectively.
Strategic Business Developments
This user experience enhancement comes amid other significant business developments at Swiggy. In February 2025, the company's board approved a substantial Rs 1,000 crore investment in its wholly owned subsidiary, Scootsy Logistics Pvt., to support business expansion initiatives.
The approved investment will be deployed in multiple tranches through a rights issue subscription, with funds allocated toward working capital and other capital expenditures as part of the company's broader growth strategy.
Market Performance
Despite the positive developments in user experience and business expansion, Swiggy's stock has faced challenges in the market. Shares closed at Rs 359.65 on the NSE on Monday, representing a modest 0.36% decline compared to a 0.41% fall in the benchmark Nifty index. Over the longer term, the stock has experienced a more significant 21.13% decline over the past 12 months.
The introduction of features like Fasting Mode represents Swiggy's efforts to enhance user engagement and brand loyalty amid competitive pressures in the food delivery sector. By addressing specific user needs through thoughtful feature development, the company aims to strengthen its market position and potentially improve financial performance in the coming quarters.
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