Bajaj Auto Reports 2% Overall Growth in February 2025 Sales with 21% Surge in Exports
Bajaj Auto has posted modest overall growth in its February 2025 sales figures, with total sales reaching 3,52,071 units, marking a 2% year-on-year (YoY) increase compared to the 3,46,662 units sold in February 2024. The company's performance reveals a significant divergence between domestic and international markets, with exports showing remarkable strength while domestic sales experienced a decline.
Two-Wheeler Segment Shows Mixed Performance
The two-wheeler division, which forms the backbone of Bajaj Auto's business, recorded total sales of 2,99,418 units in February 2025, reflecting a 2% YoY growth from the 2,94,684 units sold in the corresponding month last year. However, this overall growth masks contrasting trends in domestic and export markets.
Domestic two-wheeler sales faced significant headwinds, declining by 14% YoY to 1,46,138 units from 1,70,527 units in February 2024. This domestic slowdown points to challenges in the Indian market, potentially stemming from increased competition, economic factors, or changing consumer preferences.
In stark contrast, Bajaj's two-wheeler exports demonstrated remarkable resilience, surging by 23% YoY to reach 1,53,280 units compared to 1,24,157 units in the previous year. This robust export performance has effectively counterbalanced the domestic market contraction, allowing the company to maintain overall growth in the two-wheeler segment.
Commercial Vehicle Division Maintains Stability
Bajaj Auto's commercial vehicle segment displayed steady performance with total sales growing by 1% YoY to 52,653 units, up from 51,978 units in February 2024. Unlike the two-wheeler segment, the commercial vehicle division showed more balanced performance across markets:
- Domestic commercial vehicle sales increased by 3% YoY, reaching 37,277 units compared to 36,367 units last year
- Export numbers in this segment experienced a slight dip of 2% YoY, with 15,376 units shipped versus 15,611 units in February 2024
The growth in domestic commercial vehicle sales represents a bright spot in Bajaj's otherwise challenging domestic market performance, suggesting continued demand for its three-wheeler offerings in the Indian market.
Overall Sales Dynamics: Exports Lead the Way
When examining Bajaj Auto's aggregate sales figures across all segments, the company's total domestic sales declined by 11% YoY to 1,83,415 units from 2,06,894 units in February 2024. This broader domestic slowdown underscores the challenges faced by the company in its home market.
However, the overall export performance has been exceptionally strong, with international shipments surging by 21% YoY to reach 1,68,656 units compared to 1,39,768 units in the previous year. This remarkable export growth has been the primary driver behind Bajaj Auto's ability to achieve overall sales growth despite domestic market headwinds.
Product Portfolio Strengths
Bajaj Auto's diverse product lineup continues to support its market position across segments. In the two-wheeler category, the company maintains strong consumer appeal with its commuter bikes including the Platina, CT, and the popular Pulsar series, which spans from 125cc to 400cc models catering to different customer segments.
The Pulsar range remains particularly popular among younger riders seeking performance combined with value, while the Dominar series continues to attract touring enthusiasts looking for higher displacement options. Additionally, Bajaj's presence in the electric two-wheeler segment with the Chetak EV has positioned it among the top players in India's growing electric mobility space.
In the commercial vehicle segment, Bajaj Auto maintains its leadership with the RE and Maxima series of auto-rickshaws and cargo carriers, which serve as vital transportation solutions for both urban and rural markets.
Future Outlook and Strategic Direction
Despite the current challenges in the domestic market, Bajaj Auto appears well-positioned to leverage its global presence and export momentum to sustain overall growth. The company's strategy of balancing domestic and international markets has proven effective in navigating market fluctuations.
Moving forward, Bajaj Auto is likely focusing on:
- Revitalizing domestic sales through new product launches and model refreshes
- Further strengthening its export channels to capitalize on international demand
- Expanding its electric vehicle portfolio to capture the growing eco-conscious segment
- Maintaining its leadership in the commercial vehicle segment
The company's ability to offset domestic challenges with export growth demonstrates its resilience and well-diversified business strategy. As Bajaj continues to adapt to changing market dynamics, investors and industry observers will be watching closely to see how the company addresses domestic market headwinds while building on its international success.
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